Breaking the Rules: Embracing Experimentation and Risk-Taking in Your Creative Work

Every day on the App Store, entrepreneurs behind best-in-class apps and games are harnessing the power and accessibility of technology to create change and drive culture. And for the creators of Mini Motorways, Rebel Girls, and Wisdom, there’s so much more to app development than the end product — these women-led teams are amplifying women’s voices, and leading the charge for the next generation of women and girls looking to cultivate a career in technology. 

After attending Stanford Graduate School of Business where she studied the stories behind the world’s greatest tech companies, Jes Wolfe knew she wanted to pursue a career in the industry. Today, she serves as the CEO of Rebel Girls, a global media brand that empowers girls through the stories of pioneering women. Through the company’s app — a winner of Apple’s 2022 Design Awards — as well as its podcast and books, the company aims to inspire young women to dream big.

In their leadership roles at New Zealand-based game development studio Dinosaur Polo Club, Niamh Fitzgerald and Chantelle Cole set out to build a more inclusive workplace, fostering an environment where everyone can flourish and feel valued. Designed by a diverse development team, their titles like the Apple Arcade hit Mini Motorways encourage users to take a closer look at the world around them and problem-solve in creative and unusual ways.